Made to order: why nothing sits in a warehouse
made to order means your piece doesn’t exist when you order it. it’s cut, printed, and washed after your order comes in. no shelf, no warehouse, no surplus.why not just produce to stock?because stock production runs on guesswork. a brand orders 5,000 hoodies in five sizes and three colors based on past sales and gut feeling. if they guess wrong, hundreds of pieces are left over that nobody wants. those end up in the sale section, at a liquidator, or in the bin.this isn’t a fringe problem. the european environment...
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